The most recent redesign project for Hotwire mobile home screen. The idea of the new card design helps the product to engage the existing and new users by giving them dynamic contexts. Based on the existing functionals within the app, the V1 design includes upcoming trip modules, create account, post mid-night booking, recent searches and deals modules. The moduler card design allows the company to do more marekting promotions and cross sell.
Works and Challenges for UI: Flow for the splash screen and opening anmiation, create consistent designs for the cards and follow Hotwire style guide, build a visual system for the use of image, buttons, color, font and movements, design the same experience for iPad, design new tab bar navigation, my trip sign in and farefinder, and lots lots lots product constraints and considerations
Success and measurement Huge Purchase Rate lift with 4.5% for designing and implementing "Recent search history" module. Help the build the fundation for futher testings and create business opportunities.See design process
Hotwire’s legacy product is selling opaque hotels(branded as Hot Rate® Hotles). The reason the user can get a cheap deals is because we don’t reveal the hotel name until you book. In this way, the branded hotel can clean their inverntory.However, with the market going up in these two years, opaque hotel is no longer a good competitions to the pushlished rate hotels. So Hotwire decide to add on the retail hotel options.See design process
Lead desginer initiate the project. Within the iOS product and iOS vs Anddroid vs web, we often do audits for consistency checks. Building the tool kit and style guide helps the product to iteration faster when large collaborations needed.
Approach: Created the style guide through Sketch app based from production iOS Hotwire app. Documented all the inconsistency cross-flatform for futher alignments.
Benefits: Instant improvement for project efficiency. Great tool for internal usage and collaborations.Tool kit Live style guide
The ask is from the pile of asks from customer reviews. Allow users to book hotels from 12am to 5 am local time.
For post mid-night users, they don’t understand the selection of the dates
For regular users , we don’t necessary lead them to the post mid-night booking path.
Purpose: find the user pain points and test out the solutions